Typically, those working in the graphic design world say to never ever EVER work for your friends. That is, if you want to keep them as friends. I’d venture to say- never ever EVER work for your friends…work WITH your friends. The art studio has had the pleasure of doing several custom projects over the past few years with community members, family members, and more recently- Innisfree alumni Connie and Katie.
Connie and Katie both played large parts in the maintenance and growth of our garden and farm workstations during their time at Innisfree. Connie started the chicken and wool operation and Katie was garden intern extraordinaire. She taught me how to harvest my first greens and cherry tomatoes! Since their time at Innisfree, Connie and Katie have moved out to the great wide west to explore their interests in gardening and spinning among other things (Connie works for a great organization called Shalom Denver where they make potted plants to sell to ARC thrift stores- read more here )
Katie and Connie have now joined forces to make Tasty Roots Farm– “Connecting people and plants to create a stronger community by growing healthy and delicious vegetables and herbs and beautiful flowers.” One of the ways I wish for the art created in Innisfree’s Art Studio to reach others is through their beautiful illustrative style. They have such a knack for accessing an aesthetic that those of us are “trained” in the field can’t access. Therefore, what a better way to share the love than though a custom logo for our friends who are doing something we so admire! A logo is the perfect way to showcase an individual’s style- Corinne’s is expressive but linear, consistently quirky and rarely requires much cleaning up which is why I recruited her for this project.
We started out with a simple drawing of a sheep and a carrot, but re-oriented the carrot to look like it was growing out of the ground. Since Connie and Katie also sell flowers, we added a flower to the sheep’s mouth and voila! Of course, there was vectorizing and re-sizing and color play and font choosing involved but I love that since Corinne’s style is so unique, the actual concept of the logo mostly takes care of itself.
Connie and Katie also wanted t-shirts and a banner, which was a great way for us to practice our print-making skills. Here’s Corinne in the T-shirt she designed!
And here’s the banner in action at the farmer’s market in Lakewood, CO
Thanks for your support, Connie and Katie- can’t wait to hear more about your adventures in gardening, spinning, and more!